Mercedes-Benz, Reflo, Kress and Vista Alegre join the Portugal Invitational partner family, bringing together sustainable automotive solutions, sustainable performance apparel, autonomous turf-care technology and Portuguese craftsmanship.

The partnerships support the tournament’s commitment to a more responsible event model, helping reduce operational impact while enhancing the player, fan and course experience.

Vilamoura, Algarve, Portugal – 25th June 2026 – The Portugal Invitational has welcomed Mercedes-Benz, Reflo, Kress and Vista Alegre into the tournament’s partner family for the inaugural PGA TOUR Champions event, further strengthening a commercial programme that also includes Turismo do Algarve and Turismo de Portugal.

Together, Mercedes-Benz, Reflo, Kress and Vista Alegre bring expertise across automotive solutions, circular performance apparel, golf course technology and Portuguese craftsmanship, supporting the tournament’s commitment to delivering a more responsible, locally connected and forward-thinking event experience.

Taking place at The Els Club Vilamoura from 31 July to 2 August, the Portugal Invitational will welcome some of the most accomplished golfers to the Algarve, while also placing a strong emphasis on the role major sporting events can play in promoting more sustainable choices across their operations.

The partnerships bring together innovation in automotive solutions, sustainable performance apparel and golf course maintenance, alongside the craftsmanship and Portuguese heritage of Vista Alegre, which will create the official tournament trophy.

Tournament Director Todd Rhinehart says: “The Portugal Invitational is proud to welcome Mercedes-Benz, Reflo and Kress as official partners of the tournament. Each of these brands brings a different but complementary perspective on sustainability, from how people move, to what they wear, to how golf courses are maintained. Together, they support our ambition to create an event that not only showcases world-class golf, but also reflects the values of innovation, responsibility and long-term impact. We are also excited to have Vista Alegre creating a unique trophy that brings Portugal heritage featuring the iconic caravel.”

As Official Car Partner of the Portugal Invitational, Mercedes-Benz will support tournament transport and mobility, reflecting the brand’s continued focus on electric and electrified vehicles as part of its wider sustainability strategy.

Conceição Machado, CEO Mercedes-Benz Portugal says: “It is a privilege to welcome the PGA TOUR Champions to our country for the very first time. Being named the official automotive partner of the Portugal Invitational in such a prestigious tournament reflects our dedication to innovation, quality, and sustainability. We are proud to offer a fleet of electric vehicles to transport players and guests throughout the event, ensuring that every journey is both seamless and exceptional. At Mercedes-Benz, we believe that the future of mobility lies in responsible and cutting-edge solutions, and we are committed to delivering an experience that exemplifies these values. We look forward to seeing this partnership thrive and to an unforgettable tournament week.”

Reflo will support the tournament with sustainable performance apparel, combining technical golfwear with recycled materials, responsible production and circular design principles.

Co-founder of Reflo, Rory MacFadyen, says: “We’re delighted to be partnering with the Portugal Invitational, where Reflo will be the exclusive apparel brand in the event retail tent, as well as providing apparel for all tournament staff and volunteers. It’s a milestone that expands our availability and reach across Portugal, and we’re proud to now be stocked in six world-class pro shops in the region. The Invitational shares our ambition to raise standards both on and off the course and to show what the next generation of sport can look like. 

At Reflo, we believe the future of sport depends on proving that credible sustainability and performance can go hand in hand. Golfers and all athletes don’t need to compromise on quality, innovation or style to make more responsible choices. Our mission is to challenge traditional thinking by creating premium performance apparel that delivers at the highest level while significantly reducing environmental impact.” 

Kress will bring autonomous electric mowing technology to the tournament’s sustainability platform, helping reduce emissions and maintenance noise while allowing greenkeeping teams to focus on course presentation, turf quality and biodiversity. 

Dario Alonso, CEO Kress South Europe’s, says: “Great courses are maintained by people. Technology simply gives them more time to focus on what matters most. The Portugal Invitational is the perfect stage to demonstrate that autonomy, sustainability, and exceptional course conditions can coexist.”

Vista Alegre will create the official trophy for the Portugal Invitational, bringing a distinctive local dimension to the event through one of Portugal’s most iconic brands. Founded in 1824, Vista Alegre has been part of Portuguese cultural and industrial heritage for two centuries, combining craftsmanship, design and innovation in porcelain.

Nuno Barra, Vice President of Vista Alegre, states: “We are proud to be associated with the PGA and to contribute to an event that celebrates not only sporting excellence, but also the values that define golf — integrity, respect and connection. Creating the official trophy for the Portugal Invitational is an honour for Vista Alegre and a meaningful way to bring portuguese craftsmanship, heritage and design to such a prestigious international stage.”

The Portugal Invitational will be staged at The Els Club Vilamoura, the first private members’ club in Portugal and a new world-class golf destination in the Algarve. Designed by four-time major champion Ernie Els, the venue will welcome a star-studded field featuring major champions, Ryder Cup icons and World Golf Hall of Fame members, including Bernhard Langer, Pádraig Harrington, José María Olazábal, Retief Goosen, Zach Johnson, Miguel Ángel Jiménez and Stewart Cink.

The tournament will feature a 54-hole stroke-play competition from Friday 31 July to Sunday 2 August, with a US$3 million prize purse and a field bringing together leading names from PGA TOUR Champions. Beyond the competition, the Portugal Invitational will also showcase how major golf events can work with partners to reduce operational impact, celebrate local craftsmanship and deliver a world-class experience for players and fans.

The Portugal Invitational will be broadcast live in the United States on Golf Channel, the exclusive home of PGA TOUR Champions. Internationally, coverage of the 2026 PGA TOUR Champions season will reach more than 170 countries and territories through a network of 25 global broadcast partners.